Brand Recogntion



Source: freshnetworks.com



Source: unitedceltics.com



 

         When people say brand, what companies come to mind. The companies that immediatley rush to mind have great brand recognition. Many companies work hard to have exceptional brand recognition. Brand recognition is great, but how is brand recognition built?

 

        Brand recognitions is built through many different ways. The most powerful way to build recognition is through advertising. Companies use many types of advertising from commercials to emails to familiarize consumers with their brand and their products. Brand recognition is important because consumers do not use products that are unfamilliar to them. Costumers are much more likely to ignore products that they do not recognize. Consumers pass products in stores without ever noticing them. If a customer does recognize a new product, they tend to feel uncomfortable due to the uncertainty. The uncomfortableness keeps most people from purchasing the unfamiliar product. Many companies try to overcome consumer uncertainty by allowing customers to sample products. Trial versions and money back gaurantees are built on the principle of reducing the risk consumers feel about using new products. Along with reducing risk, allowing customers to sample a product increases recognition. Coca-Cola and Nike are two companies that have perfected brand recognition. They are known worldwide, and they benefit greatly from a high brand recognition. 

 

        Brand recognition is an excellent quaility for all companies. It is especially important for new companies with very little publicity. Brand recognition can be formed using many different techniques. Consumers are comfortable with familiar brands, so developing brand recognition is a key for success.