Positive Vs. Negative Brand Image



Source: freshnetworks.com

Source: modernservantleader.com

Source: dragonflyeffect.com

 

 

          How is a company effected by brand image? Whether good or bad, does brand image really impact a company? Brand image absolutely impacts a company. Brand image is one of the most important parts of running a successful business. A positive brand image helps companies reach new heights, while a negative brand image hinders companies from being at their best.

 

         Whether helped by a positive image or hindered by a negative brand image, companies should strive to improve brand image at all times. Many companies understand the power of brand image and work hard to portray a positive image. Some companies that standout as brand image innovators are Coca-Cola, Zappos, and Southwest Airlines. All three companies continue to build new and loyal customers through brand image. Coca-Cola builds brand image mainly through advertising with slogans like " Open Happiness." Coca-Cola associates themselves with having a good time. Zappos and Southwest Airlines take a different approach from Coca-Cola. Zappos and Southwest create a positive image through excellent customer service. Both approaches have been very effective for their companies. Other companies have been hurt by thier negative image. Toys R Us and Walmart are examples of companies with negative images. Both companies struggle with customer service. Consumers feel mistreated and ignored by these companies. Although Walmart and Toys R Us are not struggling to bring in reveneu, a positive image could really help increase sales.

 

        Some companies are good at creating a positive image. Some companies struggle with creating a positive image. There are different ways to build a favorable image. All companies should focus on brand image because a positive image can propel a company, while a negative image can plummet a company.