Brand image plays a vital role in the mind of consumers when deciding what products to purchase. Consumers do not purchase products that they presume to have a bad image is the easiest way to explain it. There are many reason why consumers avoid products with bad brand images.
Brand image effects customer's decisions on a daily basis. Brand image is the way a brand is percieved in the mind of a consumer. Brand image is based mainly on previous experiences with products. Bad experiences create bad brand images. When deciding on which product to purchase, every person would choose a product that they trust over a product that has not lived up to their standards. This is the basis of how consumers are swayed by brand image. The exceptions to the brand image rule are products that are seen as needs. An excellent example of this type of product is gas. No matter how bad the brand image might be, people will continue to purchase gas. Brand image can make or break a company.
Brand image is a very important aspect to companies. Many times it can be the determining factor for consumers when deciding on which products to purchase. Improving brand image is an excellent way for companies to improve success.
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